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Corporate culture |
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Corporate culture status diagnoses ] [ CC Strategy plan ] [ CC philosophy design consulting ][ CC idea handbook consulting ]
[ BI system plan ] [ CC training system consulting ][ CC external communication handbook ] [ CC implementation system ]
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Only culture lives for ever! |
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The needs of corporate are tally with Maslow’ Demand Level Theory. The most important demand is profit for a corporate that still doesn’t get through the survival and development. When these issues are solved, operating much longer will be taken into consideration. The company’s social value and value for employee, etc, become the main content of CC.
In Ecoprity’s opinion, the essence of CC are the system of value, behaviors, materials and regulations, however, the core is corporate philosophy. The process of CC consulting including 5 sectors: strategy scanning, strategy position, strategy plan, strategy implementation and strategy control..
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(CC01) Ecoprity CC sub-module of diagnose & evaluation; (CC03) Ecoprity CC sub-module of implementation; (CC02) Ecoprity CC sub-module of abstraction; (CC04) Ecoprity CC sub-module of implementation guide; (CC05) Ecoprity CC sub-module of control
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Ecoprity CC sub-module of diagnose& evaluation |
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Based on the research of overseas organization culture and test theories, Ecoprity CC evaluation model is suitable with Chinese reality and its effectiveness has been proved by many practices. The model is modified in order to be more indigenous.
Step 1: the pre-test preparation
Step 2: design of test system
Step 3: test implementation
Step 4: Qualitative evaluation
Step 5: result application
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Ecoprity CC sub-module of idea abstraction |
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Besides the CC idea system structure, Ecoprity also takes the lead in putting forward the CC application and some successful practices. Applicable CC ideas break through the traditional CC which only focuses on the core idea rather than applicable idea, and also achieve the consistence between CC and brand culture. More importantly, it solves the management issues caused by the CC and department culture, branch culture and subsidiary company culture according to the relationship among mainstream culture, affiliates culture and sub-culture.
Step 1 different expression about the same topic
Step 2 in search of corporate totem
Step 3 Core idea: individual culture framework
Step 4 applicable idea: the foundation of culture implementation
Step 5 communication idea: the bridge between culture and brand
Step 6 thunder should be followed by rain
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Ecoprity CC sub-module of implementation |
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The content includes CC management organization structure planning, building CC operation system, developing CC regulation, shaping CC evaluation system. This module ensures the CC construction, and it’s also the key guidance for culture convert to regulation and behavior level. Ecoprity project team will help our customer finish the CC activities framework design and give our suggestions about the pivotal regulation.
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Ecoprity CC sub-module of tutorial |
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The training course of this module includes new employee CC training course, lecturer training course and student training context. The course content, structure and activities are different because of different objects.
The cases and stories are very important carrier of CC communication which are based on the corporate management stories.
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Ecoprity CC sub-module of operation control |
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CC control follows the confirmation of CC strategy. The process aim at ensuring the actual operation is in accord with its target and the way includes culture survey and test.
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